MineralStudio · Daylesford
Websites for regional Victorian businesses

Websites,handled.

Nothing to pay upfront. We turn what your business already has into a website with the look and reach it deserves, then look after it for one monthly fee. You don't have to lift a finger.

Get a free mockup How it works $0 upfront · nothing to pay until you are live
Field sheetHepburn Shire
Specimen no. 001Mineral
Locality
Daylesford, Victoria
Upfront
$0
Monthly
$199, from launch day
Turnaround
3 weeks from kickoff
Owner time
Under 2 hours, total
01 · Approach

No two form the same way.

Most small business sites look alike because they start from the same template, the same stock photos and the same two fonts. Every Mineral site starts from your business: the photos, story and customers you already have.

Lift

What you have, made to look its best.

We gather your photos, logo and story from wherever they live, pick the strongest, and give them one consistent edit so the whole site feels considered.

Direction

Decided before it is designed.

Type, colour, layout and voice are chosen for your business alone. No two clients share a typeface pairing.

Signature

One thing people remember.

Every site gets a signature moment. A menu that looks like your chalkboard, a gallery that feels like walking through the place, a drawn map of the property.

Reach

Found where people look.

Your Google profile set up properly and every page built around what locals actually search for, so you show up when they look.

02 · How it works

Low effort. Low risk.

We show you first instead of pitching you. If you like what you see, we take everything off your hands and just get it done.

  1. 01

    Free mockup

    We mock up your new homepage from what's already out there: your photos, Google profile and menu. No cost, no obligation.

    Your time: 10 min to look
  2. 02

    Kickoff

    If you like it, a relaxed chat about your customers and what you want the site to do. We sign a one-page agreement.

    Your time: 45 min
  3. 03

    Gather

    Share your photo folders, logo and logins. We pull the rest from your Instagram and Google profile, with your OK.

    Your time: 10 min
  4. 04

    Build

    We build the rest, write every page and test it on real phones. You review once, with two rounds of changes.

    Your time: 30 min
  5. 05

    Launch

    Domain connected and Google profile set up. Your monthly fee starts today, and we look after everything from here.

    Your time: none
Total from you Under two hours
03 · Found on Google

Built to be found.

A good-looking site is only half the job. Every Mineral site is set up so locals find you when they search, and you can see exactly where you rank each month.

Google profile

The map results, sorted.

Most local searches are won in the map listings at the top. We set your Google Business Profile up properly: categories, hours, services, booking link and real photos.

Pages

Built around real searches.

Titles, headings and a page for each core service, written around what people type, like "chiropractor Castlemaine" or "cottage Daylesford".

Under the hood

Fast, readable, connected.

Quick-loading pages, descriptive image labels, business details coded so Google reads them, and Search Console set up from day one.

Moving over

Keep what you've earned.

Switching from Wix or Squarespace? We point every old page address to its new home so you don't lose the rankings you already have.

Every month Your positions for your key searches, in plain English.
04 · Pricing

One plan. Nothing upfront.

Your build is paid off through the monthly fee, so there's nothing to find upfront. And you don't pay a cent until your site is live and you're happy with it.

The Mineral plan
$0upfront
$199a month from launch · 12-month term

Or $1,990 a year, paid at launch. That's two months free.

Your new website, built and looked after, for one monthly fee.

Get a free mockup
We build
  • A website of up to 8 pages
  • Your best photos picked and edited to match
  • Every word written or rewritten for you
  • Google Business Profile set up properly
  • Every page built around local searches
  • Enquiry form straight to your inbox
  • Old page addresses redirected, rankings kept
  • Bookings or menus connected
We look after
  • Hosting, security and backups
  • Up to an hour of changes every month
  • A monthly report, including your Google rankings
  • A simple dashboard to edit it yourself
  • Two Google profile posts a month
  • Same-week replies when you need something
  • Your domain, always in your name
After 12 months

$149 a month

Your plan drops automatically. Same care, smaller bill.

Want to own it?

$1,000 once

Any time after 12 months, buy the site outright and take it anywhere.

Need to leave early?

Pay out the build

$1,900 less $160 for each month paid, and the site is yours to keep.

Prices in AUD. No GST added. $0 upfront applies to our five founding clients; after that, new sites carry a $490 setup fee.

Know another local business that needs this? Refer them, and when they sign you both get a month free.

Add when you're ready

No rebuild needed
Mailing list and welcome email$250
Email newsletter, written and sent$180 each
Gift vouchers or deposits online$450
Online shop, up to 50 productsfrom $2,500
Extra page$250
Edit of an extra 50 photos$200
Brand tidy-up: wordmark, colour, type$800
Anything else$110 / hour
Photography, when you want it

Shot on location by Darcy.

Most businesses have more good material than they think. When there are real gaps, add a shoot. Booked separately and limited each month, because good photography takes time.

Half day
$950

Up to 4 hours on site, 40 edited photos shot for specific places on your site.

Full day + film
$2,200

A full day on site, 80 edited photos and a 30 to 60 second hero film for your homepage and socials.

Founding clients

Five founding spots.

I'm local, I love building these, and I want to work with as many businesses around here as I can. The first five skip the $490 setup fee and get a mailing list and welcome email set up free. All I ask in return is an honest testimonial once you're happy.

0102030405
5 of 5 open · closes 31 January 2027
Setup fee$490$0
Monthly$199
Mailing list setup$250Free
Homepage mockupFree, no obligation
In returnAn honest testimonial
Get your free mockup
05 · Who

One local, start to finish.

I'm Darcy Thornycroft, based in Daylesford. I've spent the last few years marketing and making content for hospitality and tourism businesses around the region.

Most owners already know their website could be better. What they don't have is the time to deal with it. So I keep it easy: I show you first, then I take care of everything. Honestly, I love doing this, and I'd much rather build great sites for businesses I walk past every day than chase big agency briefs.

CollectorMineral
Name
Darcy Thornycroft
Works in
Web, marketing, photography, film
Based
Daylesford, Victoria
Meets at
Your place, not an office
06 · Questions

Before you ask.

What's the catch with nothing upfront?

There isn't one. The build is paid off through your monthly fee over 12 months, which is why there's a 12-month term starting from launch. If you need to leave early, you pay out what's left of the build and keep the site.

When do I start paying?

On launch day. Nothing is charged while we build, so if you're not happy with the finished site before it goes live, you walk away owing nothing.

Will this get me to the top of Google?

Nobody can honestly guarantee the number one spot, and you should be wary of anyone who does. What we can promise is that every site is built to rank, your Google profile is set up properly, and you'll see where you sit for your key searches every month. Most changes take a few weeks to a few months to show.

Can I pay yearly instead?

Yes. $1,990 a year, paid on launch day, which works out to two months free.

What if I don't like the mockup?

Then that's the end of it. No cost, no follow-up emails, no hard feelings.

Do I own the website?

Your domain is always registered in your name, and your photos and words are yours. After 12 months you can buy the site outright for $1,000 and take it anywhere.

What do I actually have to do?

Look at the mockup, have one 45-minute chat, share your photos and logins, and review the site once. Under two hours across the whole project.

Do I need new photos?

Usually not. Most businesses have plenty of good material spread across phones, Instagram and old shoots. We pull it together and give it one consistent edit. If there are real gaps, we'll say so, and you can add a shoot.

Can I update it myself?

Yes. Menus, events, prices and news can be changed from a simple dashboard, and you get a five-minute video showing how. Or just send us the change; up to an hour a month is included.

What if I want a shop or bookings later?

Add them when you're ready. Because your site is real code rather than a page builder, a shop, gift vouchers, a mailing list or a booking system can be added without rebuilding.

Where do you work?

Daylesford, Hepburn Springs and the rest of Hepburn Shire, plus Kyneton, Woodend and Castlemaine. Further afield is fine too.

07 · Free mockup

See your new homepage first.

Send us your business name and current website. We'll mock up a new homepage and show you within a week. No cost, no pressure, and no follow-up if it's not for you.

Email
Studio Daylesford, Victoria. Happy to meet at your place.
Replies Within one business day